bom ⇄ nyc ⇄ dxb
from idea to impact,
WE LAUNCH WHAT MATTERS.
iml@itmeanslight.com
IML is a launch-focused experiential marketing studio for the people and brands shaping culture.
We help culture-forward and purpose-driven initiatives enter the world with intention. Whether it’s a collection drop, a new space, or a story worth telling, we create campaigns the zeitgeist loves to talk about. From concept to rollout, our work lives at the intersection of culture, strategy, and experience to build moments that people remember, reference, and repost.
-
→ creative direction
→ editorial + campaign production
→ film + video production
→ styling + art direction
→ casting
→ copywriting + scripting
→ post-production + editing
→ moodboarding / pitch decks / treatments -
→ social media strategy
→ content calendars + asset creation
→ influencer + talent partnerships
→ email + newsletter strategy
→ campaign design + execution
→ brand identity + style guide
→ brand voice development
→ website creative direction
Select technical services — including SEO, paid media, and greater technical web development — are fulfilled through trusted partners under IML’s strategic and creative direction. -
→ press strategy + messaging
→ media outreach + relationship management
→ talent + brand positioning
→ lookbook + press kit development
→ launch campaign strategy
→ coverage reporting + roi tracking
→ red carpet + media event integration
→ coordination with in-house or external pr teams -
→ event creative direction
→ brand activations + pop-ups
→ art installations + immersive builds
→ cultural dinners, talks + panels
→ venue sourcing + vendor management
→ talent booking + run of show
→ guestlist, rsvp + influencer coordination
→ on-site production management
→ integrated photo + video coverage
OUR PRODUCERS HAVE CONTRIBUTED TO CAMPAIGNS FOR
