bom ⇄ nyc ⇄ dxb

our creative houSe,
where we tell stories

production studio + creative collective

iml@itmeanslight.com

WE PUT BRANDS IN THE sPOTLIGHT.

we create intentional activations, mindful content, and culturally impactful events that help you connect with your audience in a meaningful way

SANYFW

South Asian New York Fashion Week (SANYFW) — launched in September 2022 in NYC — is an initiative that showcases and uplifts South Asian fashion. Inspired by traditional and modern South Asian attire and culture, runway shows featured streetwear, menswear, traditional, bridal, and Indo-western styles.

creative direction + production.
content strategy + development.
PR coordination.

see more. →

featured projects

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featured projects

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featured projects // featured projects //

fashion film for SVARINI — slow, sustainable new fashion with a y2k aesthetic
// film direction, production, and screenwriting

MOKSHA

casual, comfortable clothing made for all bodies
// creative strategy, editorial shoot production

NAZARAA

dc and surat based luxury couture fashion
// editorial shoot production

SILAI THE LABEL

  • → brand strategy
    → brand guidelines
    → target audience identification
    → brand positioning
    → brand narrative + storytelling
    → visual identity + design
    → tone of voice
    → website design + build
    → packaging design

  • → social media + content strategy
    → content management + distribution
    → paid media ads + seo
    → digital + print campaigns
    → go-to-market strategy
    → influencer marketing
    → email marketing
    → pr strategy

  • → creative concept development
    → art + creative direction
    → commercials
    → long film production
    → short form content
    → product shoots
    → editorial shoots
    → behind the scenes
    → post-production

  • → end-to-end event planning
    → creator focused events
    → brand activations + pop-ups
    → runway shows
    → fashion presentations
    → event design + logistics
    → experiential marketing
    → vendor + talent booking
    → event promotion

OUR PRODUCERS WORK WITH

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OUR PRODUCERS WORK WITH //

  • "a desire to 'change the world' is no longer cliche so long as brands are actually acting according to their values, and consumers gravitate towards brands that feel more human."

    Forbes

  • "But it’s not enough just to tell a good story. Today’s connected consumer embraces a two-way dialogue. Brands that actively listen to social networks and respond with real-time content have exploded in popularity."

    Harvard Business Review

  • "The highest-growth brands are committed to achieving equitable outcomes across all areas of influence—workforce, marketplace, and society."

    The Wall Street Journal

LET’s bring your
ideas to light

iml@itmeanslight.com

// NEW YORK
// MUMBAI
// DUBAI

love at first like

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love at first like //

SEPTEMBER FLASHBACK // aka everything you need to know re: fashion + women making moves from last month: 1. @PrabalGurung collaborated with @kissproducts and launched six exclusive nail designs, each inspired by his Fall/Winter 2024 collection. 2.
nazaraa at night >>> final photographs from our nighttime editorial shoot produced in chandigarh, india for @wear.nazaraa ~ a new indian-inspired clothing brand that celebrates all bodies and empowers confidence @itmeanslight led creative
🌞 #NEWWORK // Branding and Marketing Direction / Social + Web for @silaithelabel by @roshnirekha_ @itmeanslight #branding #marketing #brandmarketing #contentmarketing #socialmedia #webmarketing #creativedirection #brandidentity